“Custom Simulcast”
WCCO radio has delved into the realm of cheapening radio as they turn to [don't call it] syndication.
WCCO program director Wendy Paulson described Grayson’s show as not syndication but a “custom simulcast” between the four stations. Paulson said that local weather coverage will continue overnight.
I guess you have to do what you have to do, but why couldn’t they have fired Jack Rice or Don Shelby and put something meaningful on during those hours? Even syndication would have been better than Air America 2.
