Deal emails need a good subject #fb

I get a TON of deal emails every day.  I get several from Groupon each day, for example.  (I didn’t even sign up specifically to get all of them but I don’t really mind them as they go into a folder that doesn’t ding my phone every time I get one.)  The number one way these deal sites can make sure I do NOT buy something that I might have otherwise is to disclude the actual deal from the subject line.  I skim through emails without opening them and then “mark as read” the ones not worth opening in one swoop.  An email from Shutterfly saying “8×8 Hardcover Photobook for $8″ is FAR more effective than a competing company’s email of “Rake in the savings this fall.”  I didn’t even open the second email.

Most of us know a deal when we see it because it will be something we are used to buying regularly.  The critical part of that is “when we see it.”

Posted via email from jpberthiaume’s posterous