Navarre Corporation announced today that it has extended its relationship with Equity Music Group. Navarre is a media distributor in physical and digital form. This is interesting, but even more interesting is the short summary of [tag]Equity Music Group[/tag], a company that was co-founded by [tag]Clint Black[/tag].
The unique new business model on which Equity Music Group is founded was the brainchild of partners Clint Black, Mike Kraski and Charles Sussman. Since the company’s inception in 2003, this business model has positioned Equity as the alternative to the prevalent major-label system that treats artists as works-for-hire, and creates instead a revolutionary true partnership between the artist and the record label. Equity has built an infrastructure that not only allows it to compete effectively in the country music marketplace, but also to sign, promote and market artists in many other formats as well. Led by President Mike Kraski, the label’s employee roster boasts a combined music business experience of well over 250 years.
The current Equity Music Group roster of artists manifests both depth and diversity. Clint Black has been at the forefront of country music since the late 1980s, and has already had a great deal of success on many levels. His celebrated songwriting and traditional country style are much-admired in all critical circles. [tag]Little Big Town[/tag] is fast emerging onto the country music scene as one of its most vibrant and unique new artists, who, along with newcomers [tag]Carolina Rain[/tag], are bringing country music back to its roots while at the same time offering very progressive musical styles. [tag]Mark Wills[/tag] has been a mainstay of country radio for almost ten years, and is poised to be redefined in this genre. New artist [tag]Laura Bryna[/tag] brings forth a unique style and a confidence all her own.
I’m surprised that more businesses haven’t gone to a model similar to this. It encourages maximum effort from each of the “employees” considering they also have part ownership in the company. It is clear that some of the [tag]country music[/tag] newcomers see the wisdom that a veteran like Clint Black have and are taking advantage of a much fairer opportunity to create and sell music.
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